What is Flexible Packaging?

Post time: Apr-14-2023

Flexible packaging is a means of packaging products using non-rigid materials, which allow for more economical and customizable options. It is a relatively new method in the packaging market and has grown popular due to its high efficiency and cost-effective nature.

Flexible packaging is any package or part of a package whose shape can readily be changed when filled or during use. Flexible packaging is produced from paper, plastic, film, alu


One of the fastest growing segments, flexible plastic packaging delivers a wide range of protective properties while ensuring a minimum amount of material being used. They are used in industrial and consumer applications to market, protect and distribute a wide array of products.
From extending shelf life and ensuring food safety to providing barrier protection from heat and microorganisms, the flexible plastic packaging industry continues to grow at an unparalleled rate. Let us look at five amazing advantages that flexible plastic packaging has to offer:

1) Freedom to Customize
Flexible packaging is extremely customizable and can be tailored to fit the needs of your designs and innovative ideas. Manufacturers can easily design packaging of any size and shape to fit the needs of your brand, product or any other business needs.

2) Enhanced Protection
Flexible packaging is made from high-grade polymers such as PVC, polyamide, polypropylene, and polyethylene. These polymers are FDA approved and are contaminant free and perfectly safe to use. They can take on extreme temperatures and pressures. Furthermore, they also act as a protective layer for the food and beverage by protecting it from micro-organisms, UV rays, moisture, and dust.

3) Reusable
Features such as seals, zip locks, and spouts make flexible packaging reusable and convenient. With consumers increasingly seeking options that provide convenience, this advantage supports the opportunity to attract more sales.
4) Minimize Production Cost
Flexible packaging can be tailored to meet the specific size of any product and there is no need for additional materials. It can render a higher product-to-package ratio and can easily conform to your products. This factor plays a vital role in reducing manufacturing costs. What’s more, since flexible packaging is extremely lightweight, you can also save on shipping costs.

5) Environmentally Friendly
One of the massive advantages that flexible packaging has to offer is that they are recyclable. Efforts are being made to develop alternatives that are biodegradable and compostable. One such example is polyolefin film which is an FDA-approved food-safe material. It does not release harmful vapors during the heat-sealing process.
When it comes to manufacturing and transport, flexible packaging requires less energy. In addition, sustainability, recyclability, and waste-reduction with flexible plastic packaging are bound to appeal to consumers who support companies that take steps to reduce environmental impact.
These are just some of the few incredible advantages that flexible plastic packaging has to offer.